Podcasting

This is from a podcasting discussion led by Jen Reeves from the J-School and Peter Main from IATS in Clyde Bentley’s Online Journalism class.

Notes about podcasting from the industry side:

• If you don’t advertise it, nobody will know about it.
• The trick with keeping people interested in podcasts is keeping content flowing, especially with news.
• Because audio can be made into such small files, you can convey lots of information.
• With major news organizations, there has to be a lot of buy in by the management, but you need storage capacity.
• Once you offer a podcast, you don’t want to change it. If you don’t keep it up, people will unsubscribe.

Are podcasts economically viable?

1. If you look at the Apple site, some people are using sponsors on their sites.
2. You can do a sponsorship within the show.
3. Some podcasters embed content into their podcast. The image is embedded into the file that can be part of the presentation.
4. Others are selling subscriptions to a particular show (like ABC’s “Lost”).

By the end of the year, there will be 100,000 podcasts.

Time shifting allows you to get the content when you want it, similar to TiVo or the newspaper.
On demand (media on demand) examples including a library, jukebox or TiVo.

Using FeedForAll

File>Feed Wizard
Feed Link: www.missouri.edu/~pawprint
Add an item:
Give it a description
Give it a link
Enclosure
URL: link to the website
Lenght: size of the file
Type: audio file